J. Farina

Founder  ·  Driver  ·  Engineer  ·  Racing Ops  ·  Technical Training  ·  Vehicle Systems

Results-driven technical leader with 25+ years across racing operations, automotive technology, and instructional design. Founded and scaled Big Fish Motorsports from a performance shop into a nationally recognized racing brand — with championship titles, podium finishes, and a presence in automotive media and television. Equally at home building a race car from scratch, engineering a data-driven lap, or architecting a nationwide training program.

Open to racing operations, technical leadership, and training roles. Available for travel, race events, and relocation. 25+ years of experience — ready to bring it to the next level.

Founder / Team Principal / Lead Driver 2005 — Present
Big Fish Motorsports Racing Team · San Diego, CA
  • Founded and operated high-performance European and sports car shop; managed $2M+ in sales.
  • Built dozens of full race cars from the ground up for road racing and rally competition.
  • Led a five-driver endurance team to multiple podiums and championship titles.
  • Won Driver Championships in rallycross and road course racing.
  • Established a nationally recognized brand featured in automotive media and television.
  • Renowned expert in Vintage BMW tuning and racing with strong international presence.
  • Held official distributorships for major U.S. automotive parts manufacturers.
Driving & Racing Instructor
Multiple Organizations
  • Ron Fellows Performance Driving School — Corvette Program at Spring Mountain
  • Allen Berg Racing Schools
  • Exotics Racing, Las Vegas
  • California Rally Series
  • Don Swanson Racing School
Buttonwillow Raceway
1st Place · 2010
Sonoma Raceway
1st Place · 2011
Ensenada Grand Prix
1st Place · 2013
Willow Springs
1st Place · 2016
20+ Additional Podium Finishes
Across Various Series
Director of Training & Development 2024 — 2025
Automotive Technology Experts (ATE) · San Diego, CA
  • Built training department from scratch — apprentice/mentor program, nationwide field trainer network, broadcast-level ADAS studio.
  • Authored 15 training modules, 2 field guides, 3 workbooks, and 20+ multimedia presentations.
  • Tripled training capacity; scaled new-hire throughput from 10 to 30/month.
  • Grew technician workforce from 100 to 300 in under a year.
Market Development / General Manager 2023 — 2024
Elitek Vehicle Solutions · San Diego, CA
  • Directed mobile ADAS calibration operations across Southern California.
  • Led technician onboarding, customer engagement, and territory expansion.
Market Development / General Manager 2020 — 2023
Protech Automotive Solutions · CA, NV, AZ, UT
  • Managed multi-state ADAS calibration services and field operations.
  • Achieved 500% year-over-year revenue growth through strategic leadership.
Senior Engineering Technician 2018 — 2019
Aptiv Mobility (Delphi) · Las Vegas, NV
  • Led mechanical R&D, repair, and maintenance for the Aptiv/Delphi autonomous vehicle testing initiative on the Las Vegas Strip.
Motorsport
Race Engineering Vehicle Build Driver Training Endurance Ops Rally / Road Course Data Analysis
Technical
ADAS Calibration Autonomous Systems Diagnostics Suspension Tuning Vintage BMW Electrical Systems
Leadership & Training
Instructional Design LMS Delivery Team Scaling Multimedia Content Field Operations
Race Engineering & Build
Driver / Instructor
ADAS & Advanced Systems
Training & Instructional Design
Business Development
B.S. in EducationPenn West University, Clarion, PA
3.97 GPA  ·  Summa Cum Laude
CertificatesGeneral Sciences  ·  Educational Technologies  ·  Instructional Design
I-CAR CertificationsMultiple certifications
Landmark LeadershipTier 3 Graduate